Case study · Brand Identity

Babyqu Kids Shop: A soft, rounded wordmark for a children's store

Logo in two colourways applied to a canvas tote

A friendly wordmark for Babyqu Kids Shop with bubbly letterforms, a small bear detail and two colourways, applied to a tote bag.

Context

Babyqu sells children's products and wanted a name that parents would remember and children would find cheerful.

The logo had to feel playful without becoming childish clip art, and it had to work on dark social media backgrounds as well as on white packaging.

Approach

01
Rounded every letter
Thick, rounded letterforms with an outline make the name feel soft and safe, like a toy.
02
Added one character detail
A small bear on the letter gives the brand a mascot without needing a separate illustration.
03
Applied it to merchandise
A canvas tote mockup confirmed the mark holds up as a single-colour print.

A soft, rounded wordmark in two colourways, applied to a canvas tote.