Case study · Business
Haluan Digital Agency: Scaling creator commerce into a category leader
- Client
- Haluan Digital Network
- Year
- 2025
- Sector
- Creator Commerce
Built and led a creator-commerce agency that connects brands with creators for affiliate, short-video and live commerce, ranked No. 1 in Indonesia on both TikTok Shop and Shopee.
Context
Brands wanted to grow on TikTok Shop and Shopee but lacked the creator network, systems and operations to do it at scale.
The challenge
Scaling creator commerce means orchestrating people, campaigns and operations at once: recruiting creators, matching brands, running lives, and keeping quality high as the team grows.
- Untapped creator-commerce demand
- Fragmented brand-creator matching
- No operating system for scale
- Room for a category leader
My role
- Managing director
- Business building
- Operations
- Growth strategy
- Team leadership
Approach
How it came together.
- 01
Built the agency as a system, not a service, with repeatable recruiting, matching and campaign operations.
- 02
Initiated supporting units (HDA GO, Jago Affiliate, Jago Akademi) to feed the core business.
- 03
Led a large team toward a single goal: become the No. 1 agency on both platforms.
What changed
- Ranked Indonesia's No. 1 agency on TikTok Shop and Shopee
- Grew into a category-leading creator-commerce business
- Spun up multiple supporting business units
Scaling a business is a product problem too: the real work is designing the systems that let a growing team keep winning.
