An AI creator ecosystem with end-to-end testing of brand and creator flows, and an AI creator community on Discord, WhatsApp and Instagram.
Context
The creator economy is moving fast, and there's room for AI-native ecosystems that serve both brands and creators.
The challenge
Brands and creators need tools and community that are built for how they actually work: AI-first, fast, and connected.
- AI-native creator tooling
- Brand and creator flows under one roof
- Community as a product surface
My role
- Builder
- Product
- QA
- Community
Approach
How it came together.
- 01
Tested brand and creator flows end-to-end before scaling.
- 02
Ran the community across Discord, WhatsApp and Instagram as a living product.
- 03
Treated the ecosystem as an experiment in AI-native creator infrastructure.
What changed
- Validated brand and creator flows
- An active AI creator community
- A testbed for AI-native platform ideas
Full page
Hover the window, or focus it with the keyboard, to scroll through the whole page. On touch screens, scroll inside it.
Community is the hardest feature to fake. It either exists or it doesn't.
