Case study · Campaign & Event Production

Wirausaha Merdeka Polibatam: Campaign, event production and mentoring for a national entrepreneurship program

Identity, posters, event production and livestream for the Wirausaha Merdeka program at Polibatam

Client: Politeknik Negeri Batam
Year: 2022
Sector: Education · Government Program

Campaign design and event production for Wirausaha Merdeka at Politeknik Negeri Batam, a Kampus Merdeka entrepreneurship program, from the grand launching to Pesta Wirausaha Merdeka on 14 November 2022.

Context

Wirausaha Merdeka is a national program under Kampus Merdeka that trains students to build real businesses. Politeknik Negeri Batam ran its own cohort in 2022, with mentoring sessions, a grand launching and a closing festival that combined a product exhibition, awards and a concert. I was also one of the mentors, running sessions on business ideas and development.

The challenge

The program had to feel like a campus event students wanted to join, not a formal ministry briefing. It needed one recognisable look across posters, stage screens and social media, and the launch had to reach students and stakeholders who could not attend in person.

One look from launch to closing festival
Clear practical information for participants
Hybrid audience on site and online
A concert to draw students to the exhibition

Approach

How it came together.

01
Started with the program mark
A logo built from overlapping forms in the program colours, with the line Inovasi, Kreativitas, Mandiri, gave every later asset a common anchor.
02
Explored the festival poster in several directions
The Pesta Wirausaha Merdeka key visual was produced in purple, light, dark and teal versions around the guest performer, so the program team could choose by channel.
03
Wrote the practical materials as designed posts
Rules, the event overview, a venue map and the rundown were published as a matching series, which cut down on repeated questions before the event.
04
Produced the grand launching for a hybrid audience
Stage LED backdrop, photo booth, entrance arch and a livestream desk with multi-camera switching let remote speakers and viewers take part.
05
Ran the closing festival
Exhibition booths, an MoU signing with partner campuses, the awards and the closing concert were staged under the same visual system.