Case study · Company Website
Indonesia Water Academy: a clear front door for water-sector training
Bilingual site for a training and consulting academy in water supply
- Client
- Indonesia Water Academy
- Year
- 2026
- Sector
- Water Utilities · Training & Consulting
A bilingual company website for Indonesia Water Academy, which provides training, consulting, and technical assistance to PDAMs, local governments, and development partners. It explains three service lines and routes inquiries to a WhatsApp virtual assistant.
Context
Indonesia Water Academy (IWA) describes itself as a center for building competency and management capability in Indonesia's water supply sector. It works with PDAMs (regional water utilities), local governments, NGOs, and development partners. Its programs are led by practitioners who have run water utilities themselves, and it has offices in Jakarta and Batam.
The challenge
IWA's clients are institutions, and decisions usually involve technical staff and officials who want to know who is teaching and what kind of engagement is on offer. Training, consulting, and hands-on technical assistance overlap, so the difference between them had to be clear. The site also had to work for Indonesian and English readers, since development partners are often international.
- Name the audiences on the first screen
- Three services, clearly separated
- Practitioner experience as the credential
- WhatsApp assistant for first contact
Approach
How it came together.
- 01
Named the target institutions on the first screen
Under the hero, a strip lists PDAMs, local government, water utilities, and development partners. Visitors can confirm the academy serves organisations like theirs before reading further, and the classroom photo behind the headline shows what a program looks like.
- 02
Framed credibility as four concrete reasons
The Why IWA section covers practitioner trainers, capability that lasts after the program, long-term partnership, and current facilities. Each point is written as what the client receives.
- 03
Separated the three service lines with numbered cards
Capacity Building, Professional Consulting, and Technical Assistant each get a numbered card with a short description and an Explore program link. The Services dropdown in the header mirrors the same three items.
- 04
Routed first contact to a WhatsApp assistant
The Talk to an Expert button and the closing section both point to IVAN, the academy's virtual assistant on WhatsApp. Institutions can open a conversation without filling in a form.
- 05
Added an EN/ID switch and listed every office
The language toggle sits in the header, with English as the default. The footer lists the Jakarta office and both Batam offices with full addresses, which helps clients planning in-person sessions.
What was delivered
- Bilingual EN/ID company website
- Audience strip for target institutions
- Service navigation for three program lines
- WhatsApp virtual assistant entry point
- Office directory for Jakarta and Batam
What changed
- Institutions can tell training, consulting, and technical assistance apart at a glance
- Inquiries start in WhatsApp through the virtual assistant
- International partners can read the site in English
- Clients can find the right office without having to ask
Full page
Hover the window, or focus it with the keyboard, to scroll through the whole page. On touch screens, scroll inside it.
