Case study · Company Website
Multi Mitra Guna: One bilingual site for a multi-unit engineering integrator
Bilingual company site for a Batam IT and OT system integrator
- Client
- PT Multi Mitra Guna
- Year
- 2026
- Sector
- Engineering · IT & OT System Integration
A bilingual company website for PT Multi Mitra Guna (MMG), a Batam-based IT and OT system integrator with electro-mechanical and infrastructure engineering units. Each business unit gets its own entry point, and every page leads to a free consultation.
Context
PT Multi Mitra Guna is based in Batam and serves industries across Indonesia. It works through four business units: IT system integration, OT system integration, electro-mechanical engineering, and infrastructure and civil engineering. The company describes its role as bridging enterprise networks and industrial control systems, and states that it holds ISO 9001, ISO 14001 and ISO 45001 certification. Its clients span manufacturing, energy, ports, education and government.
The challenge
Several engineering units with very different buyers, from data center managers to plant engineers, had to live under one brand without blurring together. Technical buyers want to see their specific discipline quickly, while procurement teams look for certifications and references. The audience includes Indonesian and international companies operating in Batam. The site needed to separate the units clearly while keeping one consistent path to a conversation.
- A separate entry point per business unit
- Certifications shown as proof, not decoration
- ID/EN switch for international clients
- Free consultation as the shared next step
Approach
How it came together.
- 01
Gave each business unit its own entry point
A strip under the hero lists the four units with a one-line focus for each, and the main menu links straight to the IT, OT and electro-mechanical pages. Further down, each unit has an image card with a short scope and a Selengkapnya link.
- 02
Opened with two clear actions
The hero offers Konsultasi Gratis and Lihat Layanan Kami side by side. Visitors who already know what they need can ask for a consultation, and those still exploring can go to the services.
- 03
Grouped the proof points in one section
The why-choose-us section pairs short claims with supporting cards for certified engineers, quality and safety, end-to-end execution and ISO certification. Procurement readers find the checks they need in one place.
- 04
Built an ID/EN toggle into the header
A two-state ID and EN toggle sits in the header on desktop and stays visible next to the menu button on mobile. The whole site, including unit names and section headings, switches language.
- 05
Linked out to clients and a company profile download
A Clients and Partners page sits in the main navigation, and the footer offers a company profile download alongside hotline, mobile and department emails. A WhatsApp button appears next to the closing consultation call.
What was delivered
- Bilingual ID/EN company website
- Business unit pages for IT, OT and electro-mechanical
- Why-choose-us and certification section
- Clients and partners page
- Company profile download
- Consultation and WhatsApp calls-to-action
What changed
- Each business unit can be shared with its own buyers directly
- International clients can read the full site in English
- Procurement teams can find certifications without asking
- Every page ends in the same consultation request
Full page
Hover the window, or focus it with the keyboard, to scroll through the whole page. On touch screens, scroll inside it.
A multi-unit company reads as focused when each unit gets its own door from the homepage.
